Product & Lifestyle Shooting · Le Tribute

CHALLENGE:
Le Tribute needed a clear, ownable content universe that could live across channels, not just a one‑off shoot. The goal was to define its main content pillars and turn them into a tangible production plan: two content shoots that would show how people and bartenders actually enjoy the brand in real moments, while also revealing the products, ingredients and craft behind them. On top of that, we had to create additional content to explain the different product categories and help audiences understand the full portfolio at a glance.

SOLUTION:
We structured the solution around three complementary content territories. First, we brought lifestyle glimpses into focus by showing how consumers and bartenders enjoy Le Tribute after work or on special occasions, highlighting real moments of consumption and social ritual. Then, we deepened the narrative with product & craft content, focusing on bottles, ingredients and production to explain how each beverage is made and what makes it distinctive. Finally, we added a brand categories layer, creating extra content around the main ranges (gins, tonics, mixers) to clarify Le Tribute’s portfolio. All three territories are reflected through the shoots and supporting social media assets that unify the brand’s content pillars.

SERVICES:

Creative Direction
Digital Content Design

“Starting my journey as a Digital Designer at Firma Branding also meant stepping into my first brand shoot as a creative. I was excited and challenged in equal measure: my colleague and I had to take full ownership of the Creative Direction after our manager left the company. That experience pushed me to trust my eye, make decisions fast, and discover how much I enjoy directing content end to end.”

“My first time on set felt magical. I was grateful to be part of a wonderful team, collaborating with an art direction studio like DanideVito and an impeccable production crew. Being there helped me understand how every tiny detail shapes the final image. It was a masterclass in craft, coordination and trust.”

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