RA [ ] MÉ - Disruptive perfume
We live in a frenetic world, the day goes fast, it doesn't stop, there are many things, images everywhere, advertising, social networks, traffic on the streets, noise. Chaos, pure chaos of the city, which awakens a rooted desire in us.
To appreciate the beauty within the daily chaos, we created RA [ ] MÉ: a fragrance capsule spotted in crowded spaces, made to be ephemeral, just as the moments in our lives.
Creative and Art Direction: Laura Agulló, Beatriz Pérez, Marina Subirats, Giovanna García & Iban Cayero
Collaborators: Albert Massana & Clàudia Agulló
Angelo Palma & Javi Donada from Soon in Tokyo
Photography: Beatriz Pérez
Script and video edition: Laura Agulló
Nominated to Elisava Masters Awards 2023
Bronze Laus Awards 2023