MORITZ - The last beer in the world
Gracias por su visita is a podcast about bar conversations with a contextual twist: set in a world where hops have become extinct, making beer production extinct too. If Moritz was the first beer in Barcelona, it will also be the last to say goodbye in 2027. This is how this podcast will talk about this new reality and its circumstances, with charismatic characters that honour these last hours before the drink disappears from the city and the planet.
This project has a great place in my heart since I took the challenge to lead an incredible team and unify our ideas with a solid strategic point of view.
Strategic and Creative Direction: Laura Agulló
Creative execution and Copywriting: Cristina Blanc & Álvaro Banzo
Graphic and Visual Identity: Xabier Isasti & José Meliveo
Nominated to Elisava Masters Awards 2024